Drs. Jeanny Liu and Deborah Olson publish on Social Media in Business Education
Written by Joel Ramsbotham on August 13, 2010.
Dr. Jeanny Liu and Dr. Deborah Olson, Assistant Professor of Management & Leadership, Assistant Professor of Marketing, recently published “Curriculum Redesign: Engaging Net Generation Students Through Integration of Social Media in Business Education” in Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs, edited by Charles Wankel. Liu and Olson focus on how to integrate social media into class assignments and redesign curriculum to provide business students with meaningful learning experiences that will engage them in the concepts. Making changes to course delivery facilitates the development of skills that students need to be effective in today’s evolving organizations. As with all business courses, it is the role of the faculty to assist students in understanding the power of new technologies and how these tools can be used to optimize (as well as derail) the effectiveness of organizations, teams, and individuals. Their