Dr. Jeanny Liu and Dr. Deborah Olson, Assistant Professor of Management & Leadership, Assistant Professor of Marketing, recently published “Curriculum Redesign: Engaging Net Generation Students Through Integration of Social Media in Business Education” in Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs, edited by Charles Wankel. Liu and Olson focus on how to integrate social media into class assignments and redesign curriculum to provide business students with meaningful learning experiences that will engage them in the concepts. Making changes to course delivery facilitates the development of skills that students need to be effective in today’s evolving organizations. As with all business courses, it is the role of the faculty to assist students in understanding the power of new technologies and how these tools can be used to optimize (as well as derail) the effectiveness of organizations, teams, and individuals. Their chapter offers some suggested approaches faculty can use when planning their courses and developing assignments which (further) integrate social media and technology to engage the hearts and minds of net generation students. A key element of Liu and Olson’s approach to course design focuses on assisting students in thinking about how these social media tools can be useful to expand their professional network, to achieve their targeted career goals, to understand the power of shared knowledge, and to experience a rich learning environment that is enhanced by integrating social mediatechnologies.
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