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Elliot Groffman, a music industry attorney and founding partner of Carroll, Guido & Groffman, and David Goodman, president of CBS Interactive Music Group, will present a joint lecture on Tuesday, April 12, at 6:45 p.m. in the Lender Auditorium, located on the concourse level of the Martin J. Whitman School of Management. The lecture is part of the Bandier Programs Soyars Leadership Lecture Series in the College of Visual and Performing Arts (VPA) Rose, Jules R. and Stanford S. Setnor School of Music. It is open to the University community only.

Groffmans firm specializes in the representation of artists and entrepreneurs in the music industry. Artist clients include Dave Matthews Band, Pearl Jam, Jay-Z, the Strokes, the Killers, Arcade Fire, Decemberists, Patti Smith, David Byrne and the Jonas Brothers. Before forming Carroll, Guido & Groffman, Groffman was a partner at Grubman, Indursky and Schindler, a leading music law firm. Prior to that, he was an associate at Epstein, Becker and Green, a law firm specializing in labor and employment law.

Goodman has served as president of the CBS Interactive Music Group since May 2009.

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LA Opera will present a free community recital at the University of La Verne on Saturday, April 16 to celebrate its 25th anniversary season and to give the university a musical “thank you” for its support and partnership.

La Verne is one of 25 venues chosen by the company to host a recital as part of the “25 Recitals for 25 Seasons: LA Opera’s Young Artist Celebration.”  The recitals, announced by Plácido Domingo, LA Opera’s Eli and Edythe Broad General Director, feature members of the company’s Domingo-Thornton Young Artist Program, a residency program for singers and pianists who are transitioning from academic training to professional careers in opera.

“We here at the University of La Verne are delighted to be one of 25 in the Los Angeles area that are able to host the Domingo-Thornton Young Artist Program recital,” said Kathleen Lamkin, professor of Music at La Verne. “That in itself is very special. We welcome our own university community and those in the greater community.”

The 90-minute performance will begin at 7:30 p.m. in the university’s new

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Syracuse University’s College of Visual and Performing Arts (VPA) has announced the creation of the Iris Magidson Professor of Practice in Design Innovation. The professorship, which will be based in the college’s Department of Design, was established through a $1 million commitment from Iris Magidson ’64, a VPA alumna, former professor and current member of the college’s advisory council.

The college plans to appoint the Iris Magidson Professor of Practice in Design Innovation prior to the fall 2011 semester, when the position will commence. The ideal recipient will be an active design professional who practices interdisciplinary application to design. The professorship will have an emphasis on teaching graduate-level courses.

“The establishment of the Magidson Professor of Practice is a monumental moment for the college,” says VPA Dean Ann Clarke. “It is our first fully endowed faculty position and the first step toward our Campaign for Syracuse University goal to increase the number of endowed chairs and professorships across the college by five. We are truly

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Syracuse Poster Project to unveil 10th annual poster series

Written by Angelina Weir on March 27, 2011.

The Syracuse Poster Project will celebrate its 10th annual poster series with an opening event Thursday, April 14, at 6 p.m. in the atrium at City Hall Commons, 201 E. Washington St., Syracuse. The Poster Project brings together poets and Syracuse University artists to create an annual series of poetry posters for the poster panels of downtown Syracuse. The project enlivens the downtown, strengthens the city’s sense of place and reaches the larger community by selling prints of the large posters.

Each year since its founding in 2001, the project has produced 16 unique posters. Each poster features an illustrated poem about the downtown, city or nearby countryside. The 2011 series consists of 16 posters created by a class of advanced illustration students taught by Professor Roger DeMuth of SU’s College of Visual and Performing Arts.

The student artists work in a variety of styles, including decorative, paper collage, pattern-based, landscape, caricature, graphic and painterly. The

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Is Direct Mail Marketing Dead?

Written by Joel Ramsbotham on March 26, 2011.

There is a lively discussion going on over at MSPmentorregarding the effectiveness of using Direct Mail in general marketing efforts. In his post, Joe talks about Nine Lives Media Inc.s (MSPmentors parent) Google Adwords account and how they utilize it, and then writes “But when I walked down my driveway and reached into my physical mailbox today, I pulled out a catchy direct mail piece from Google. It was a four-page overview that offered me more tips on using Google Adwords. I’m keeping the mailer and plan to give it a closer read tonight.

Joe goes on to inquire in his post “What type of return on investment can direct mail offer?“. You can read his entire post by clicking the link above, along with the excellent feedback from his respondents. I also posted the following feedback:

Joe, great post – and all respondents, excellent feedback.

Just to recap the feedback and add a few thoughts, it’s all about the number of marketing touches delivered – not only to prospects, but also to existing clients that fills the pipeline. And uti

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